Top 5 Personal Finance Apps on iOS in Middle East - Q4 2023

In the fourth quarter of 2023, the top personal finance budgeting and planning apps on iOS in the Middle East demonstrated varied performance metrics. Here’s a closer look at their weekly downloads, revenue, and active user trends, based on data from Sensor Tower.

دراهم | Drahim by Drahim LLC saw a fluctuating revenue pattern. Starting with approximately $1.2K in late September, it dipped to $461 in mid-October before peaking again at $1.3K by the end of October. The app ended the quarter with a revenue of around $997 in the last week of December. Downloads were similarly variable, beginning strong with 2.6K in late September, dropping to 489 in early November, and then spiking to over 11K in late November.

Splitwise from Splitwise, Inc. maintained a steady climb in revenue, starting at $415 in late September and reaching $973 in the final week of December. Downloads showed a more mixed trend, with a high of over 3K in late September and a dip to around 1.4K in mid-November, but ended on a high note with 2.3K in the last week of December. Active users fluctuated slightly, from 16.3K in late September to 14.5K by the end of December.

YNAB, developed by You Need A Budget LLC, experienced a varied revenue journey. It started at $494 in late September, saw a peak of $635 at the end of October, and closed the quarter at $495. Downloads were relatively low, peaking at 200 in early October and dropping to 23 in mid-December. The active user base remained fairly consistent, starting at 478 in late September and ending at 477 by the end of December.

Wallet - Daily Budget & Profit, created by BudgetBakers s.r.o., showed steady revenue with minor fluctuations, beginning at $400 in late September and peaking at $498 in late November. Downloads remained moderate, starting at 633 in late September and ending with 393 by the end of December. The app’s active users hovered around 1.4K at the start and concluded the quarter at approximately 1.1K.

وفير : تتبع المصروفات الذكي by Wafeer Holding LTD displayed inconsistent revenue, starting at $425 in late September, dipping to $193 in early October, and rising to $487 in the final week of December. Downloads saw a peak of 1.1K in mid-December, with lows around 460 in mid-November.

For more detailed insights and data, visit Sensor Tower.